
Timing the Market: A New Lens for an Evolving Era
The S&P 500 Index has surged 15.19% year-to-date through October 3, 2025. If you've been watching from the sidelines, perhaps swayed by recession fears, political uncertainty, or tariff anxieties, that's roughly $152,000 in unrealized gains on a million-dollar portfolio. The question isn't whether you missed out. It's why you were out in the first place.
For long-term investors, this moment demands honest reflection. Were you operating with the right framework for today's market, or are you still applying yesterday's playbook to a fundamentally different game?
The Chorus of Caution That Got It Wrong
For years, financial media has been dominated by predictions of imminent recession and "reversion to the mean." Tariffs were supposed to unleash uncontrollable inflation. Political transitions would crater portfolios. If these narratives convinced you to liquidate positions, you've missed substantial returns while waiting for a crisis that hasn't materialized, at least not in the catastrophic ways predicted.
This raises an uncomfortable question: Are we, as investors, trapped in an "old regime" mindset? Are we reflexively applying frameworks built for a different economic era to a landscape that's been fundamentally transformed?
Understanding "Fear Assets": A Paradox That Defines Today's Market
Jim Paulsen, a veteran market strategist, identifies something remarkable about current market leadership. The dominant tech giants (the "Magnificent Seven" and their peers) don't behave like typical cyclical growth stocks. Instead, they function as what he calls "Fear Assets."
This seemingly contradictory term captures a crucial dynamic: in an environment thick with economic uncertainty, investors have piled into these companies not despite the anxiety, but because of it. Consider what happened during recent periods of market turmoil. While smaller companies struggled, these tech behemoths attracted capital as safe havens. They're perceived as immune to traditional economic cycles, offering protection against both recession and inflation through their massive scale, fortress balance sheets, and exposure to secular growth drivers like artificial intelligence.
The result is what Paulsen describes as "narrow market leadership": a bull market running without the broad participation or traditional economic supports we'd normally expect. While small and mid-cap companies languish amid macro worries, the tech giants ascend on innovation and perceived invulnerability to broader economic health.
The Decade-Long Compounders: Why This Time May Actually Be Different
Yes, valuations for the index's top companies appear unprecedentedly high by historical standards. But here's what the bears miss: so are their profit margins, and they're still expanding.
Joseph Shaposhnik's framework for identifying "decade-long compounders" illuminates why this matters. These exceptional businesses sustain extraordinary growth over extended periods through deep economic moats, relentless innovation, and the ability to continuously expand profitability. The dominant tech firms embody these characteristics: network effects that strengthen with scale, vast data advantages that compound over time, and technological advancement that drives ever-improving unit economics.
This isn't just about revenue growth. It's about operational excellence that generates expanding profit per user, per transaction, per employee. When a company can simultaneously grow revenue and expand margins year after year, traditional valuation metrics become less relevant than the trajectory of cash flow generation.
Here's where Paulsen's "Fear Asset" thesis and Shaposhnik's "compounder" framework converge powerfully: these aren't just safe-haven trades or momentum plays. They're businesses with fundamental characteristics that support sustained outperformance, now attracting capital flows typically reserved for defensive assets. You're getting both growth and perceived safety in the same package.
Technology as the New Economic Reality
Perhaps the most important shift is the one we're most reluctant to acknowledge: technology isn't just improving business efficiency at the margins anymore. It's rewriting the fundamental economics of how value is created and captured.
Every day, artificial intelligence, cloud computing, and digital infrastructure drive efficiencies that would have seemed impossible a decade ago. This isn't a temporary phenomenon or a bubble. It's a paradigm shift in what's economically possible. Companies leveraging these tools can achieve scale, margins, and capital efficiency that simply weren't attainable in previous eras.
The pessimistic, mean-reversion framework assumes the "mean" is static. But what if the mean itself is being redefined by unprecedented technological capability?
The Path Forward: Acknowledging Risk Without Paralysis
This isn't to say risks don't exist. Valuation matters. Concentration in a handful of names creates vulnerability. Regulatory scrutiny looms. Technological disruption can work both ways. Today's winner could be tomorrow's disrupted.
But here's the critical distinction: acknowledging these risks is different from letting them paralyze you into inaction. The question isn't whether these companies will ever face challenges (of course they will). It's whether trying to time around those challenges has proven to be a winning strategy. The evidence suggests it hasn't.
If the Federal Reserve delivers more rate cuts, we may see enthusiasm broaden beyond mega-cap tech, lifting the entire market. That would be welcome. But Paulsen's thesis suggests these leaders may be operating so far beyond traditional macro influences that waiting for "perfect conditions" is a fool's errand. The conditions are already good, just not in the ways we've been conditioned to recognize.
What This Means for Your Portfolio
So what should you actually do with this information?
If you're entirely out of the market: Consider that attempting to time a perfect entry has already cost you 15% this year alone. A systematic approach to rebuilding exposure (perhaps through dollar-cost averaging over several months) lets you participate in future gains while managing the psychological difficulty of buying after a strong run.
If you're underweight equities: The same logic applies. Gradual rebalancing toward your target allocation acknowledges both the market's momentum and your legitimate valuation concerns.
If you're properly allocated but tempted to trim: Ask yourself what signal you're waiting for. If the answer is "lower valuations" or "better economic conditions," recognize that you may be waiting for a framework that no longer applies.
The hardest truth in investing is that you can be right about risks and still wrong about the decision. You can correctly identify high valuations and still lose money by selling. You can accurately predict economic headwinds and still underperform by staying in cash.
A New Lens for a New Era
The real opportunity may lie not in timing the perfect entry, but in riding the momentum of businesses that are fundamentally reshaping economic possibilities. Whether you align more with Paulsen's sentiment-driven "Fear Asset" analysis or Shaposhnik's focus on durable competitive advantages, both frameworks point toward the same conclusion: Stop timing the market based on frameworks built for a different era.
The phrase "this time it's different" has become investing's most dangerous words, and rightly so. But in the context of technological disruption at this scale and pace, perhaps this time genuinely is different. Not in a way that suspends economic gravity forever, but in a way that requires us to recalibrate what we consider normal.
The pessimistic view, constantly anticipating reversion to historical averages, risks leaving you behind in an environment where those averages are being rewritten in real-time. The greatest risk may not be the one you're focused on: overvaluation, concentration, or economic uncertainty. It may be the risk of sitting out a generational shift in market structure and economic possibility because you're measuring it against yardsticks that no longer apply.
Look at today's market not through the lens of what was, but through the possibilities of what is. The market you're trying to time may not return. This is the market we have. The question is whether you'll participate in it.
This blog post is intended for educational and informational purposes only. The views expressed are solely those of the author and do not represent professional financial advice. While every effort has been made to ensure the accuracy of the information presented, it should not be relied upon as a substitute for individualized advice from a qualified financial advisor. Financial decisions are complex and personal, and readers are strongly encouraged to conduct their own due diligence and seek professional guidance before making any investment or financial planning choices.
- Chris Maggio, Founder, Retirement Planning Partner, Kirkland, WA—providing fee-only retirement planning to clients in Seattle and across the US.